General Software Expands Asia-Pacific Presence With the Appointment of Flash Technology

General Software, Inc., theleading supplier of embedded x86 firmware solutions, has appointed FlashTechnology to distribute and support General Software products in China,Singapore, Indonesia, and Malaysia. Flash Technology is an establisheddistributor for embedded electronics systems and solutions. Combining theirembedded expertise with General Software's innovative products, Flash ispositioned to provide superior products, comprehensive design solutions,and technical support to designers of embedded x86 devices.

"Flash Technology is a valuable addition to our Asia-Pacific presence. Theyare an established company with solid engineering expertise, excellentsales and technical support capabilities," said Steve Dearden, VicePresident of Sales and Marketing for General Software. "Combining FlashTechnology's expertise and General Software's firmware solutions, designersof embedded x86 devices in China and Southeast Asia will have a clearmarket advantage."

"General Software's Embedded BIOS® 2000, Firmbase® SDK, and FirmwareApplication Suite™ are superior products for our embedded x86 customers.These products provide support for the entire product development lifecycle and will help our customers reduce risk and development time. WithGeneral's products, we maintain our commitment to deliver the best-in-classproducts to our customers," said Quek Geok Heng, General Manager, FlashTechnology.

About Embedded BIOS® 2000

Embedded BIOS 2000 is the leading BIOS SDK for embedded x86 designs, withover 850 OEM-customizable configuration parameters, support for multipleembedded operating systems, and support for major OS and hardwareinitiatives. Embedded BIOS 2000 addresses the entire lifecycle of products,from board bring-up, configuration prototyping, testing with systemdiagnostics, and product manufacturing to in-field diagnostics and softwarereload. Features include an integrated debugger; quick boot; consoleredirection; highly configurable POST; manufacturing mode; ROM, RAM, andFlash file systems; support for a host of industry initiatives; and muchmore. Embedded BIOS 2000 supports industry-standard operating systems thatrun on PC-compatible hardware, including the full spectrum of Windows,Linux, and real-time operating systems.

Highlighted Links General Software, Inc.

Flash Technology

About Firmbase® SDK

The Firmbase® Software Development Kit is used by developers to createfirmware applications that harness Firmbase® Technology. FirmbaseTechnology is General Software's patented 32-bit firmware infrastructurethat contributes the surety and trust expected from firmware applications.A non-stop SMM envelope keeps firmware applications running, even when theOS and user application have failed, or are missing. Firmbase Technology isROM-resident and provides a chain of trust from power-on to OS boot andbeyond. It supplies the user-level security for the BIOS and for firmwareapplications which do not run under OS control.

About the Firmware Application Suite™

The Firmware Application Suite is an integrated set of prewritten andtested applications employing Firmbase Technology that provide importantdevice management functions. The applications include Boot Security, forensuring device and application integrity, Platform Update Facility formanually or remotely installing new firmware, OS or user applicationimages, and a High Availability Monitor which is capable of detecting andresponding to OS and user application failures.

About General Software, Inc.

General Software, Inc. provides superior embedded x86 firmware solutionsand world-class support for OEM manufacturers of telecommunications, datacommunications, consumer electronics, dedicated servers, and otherspecialized computing devices. General Software's well-architected andreliable firmware products reduce risk, speed development, and addressembedded OEM product lifecycle needs. For more information about GeneralSoftware and its embedded firmware, visit www.gensw.com, e-mailsales@gensw.com, or contact David Tobar at 800-850-5755 or 425-576-8300.

About Flash Technology

Flash Technology is a professional distributor and solutions provider tothe embedded market. They offer superior sales and support for the designerof embedded x86 devices. Their highly experienced engineers providecomprehensive solutions that minimize time to market. For more informationabout Flash Technology in China please visit www.flashtech.com.cn, emailsherman@flashtech.com.cn, or call (86-21) 62702229. For more informationabout Flash Technology in Singapore please visit www.flashtech.com.sg,email khteo@flashtech.com.sg or call (65) 6749 6168.

General Software, Inc.Kate JohnsenTel 425.576.8300 ext 229Email: Email Contact

SOURCE:  General Software, Inc.

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